Johnson & Johnson

Client: Johnson & Johnson Sales & Logistics Co., Fort Washington, PA
Product(s) Promoted: Various Zyrtec OTC products
Distribution: Walgreens stores nationally
Number of Stores: 5,000
Production Run Quantity: 5,000 endcaps, 5,000 power wings, 5,000 pharmacy tables
Introduction: 2/3/08
Intended Duration: 6 months or more
Dimensions (H x W x D): 80" x 36" x 18"
Weight: 50 lbs.
Budget Category (U.S.): $101-$150 (display only)

Client: Johnson & Johnson Sales & Logistics Co., Morris Plains, NJ
Product(s) Promoted: 52-count Listerine Whitening Quick Dissolve Strips
Distribution: Walgreens, CVS, Safeway
Production Run Quantity: 22,640
Introduction: 7/2/07
Intended Duration: 3 weeks
Dimensions (H x W x D): 13" x 18" x 10"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales & Logistics Co., Fort Washington, PA
Product(s) Promoted: Various Zyrtec SKUs
Distribution: National
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: 2/2/08
Intended Duration: 6 months
Dimensions (H x W x D): 60" x 24" x 20"
Weight: 35 lbs.
Budget Category (U.S.): $101-$150 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales & Logistic Co., Fort Washington, PA
Product(s) Promoted: Various SKUs of Zyrtec OTC product
Distribution: Walmart
Number of Stores: All stores
Production Run Quantity: 6,000 half-pallets; 17,000 PDQs; 34,000 power wings
Introduction: 2/1/08
Intended Duration: 6 months or longer
Dimensions (H x W x D): 50" x 49" x 20"
Weight: 35 lbs.
Budget Category (U.S.): $201 - $250 (display only)

Client: Johnson & Johnson Sales and Logistics, Morris Plains, NJ
Product(s) Promoted: Listerine Smart Rinse
Distribution: Walmart
Number of Stores: 6,000
Production Run Quantity: 12,000
Introduction: 2/6/08
Intended Duration: 4 to 6 weeks
Dimensions (H x W x D): 26" x 15" x 8"
Weight: 18 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Rand Diversified Inc., Edison, NJ

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Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales and Logistics, Morris Plains, NJ
Product(s) Promoted: Listerine Smart Rinse
Distribution: National Drugstores/Health Stores
Number of Stores: 3,500
Production Run Quantity: 7,000
Introduction: 4/11/08
Intended Duration: 4-6 Weeks
Dimensions (H x W x D): 11" x 26" x 10"
Weight: 14 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Rand Diversified Inc., Edison, NJ

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Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales & Logistics Co., Fort Washington, PA
Product(s) Promoted: Zyrtec 5, 14, 30 & 45 count Tablets
Distribution: National accounts
Production Run Quantity: 47,000
Introduction: 2/2/08
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 24" x 4" x 3"
Weight: 2 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration