Hy-Vee, Inc.

The Midwest grocer accelerates its retail media evolution through multiple partnerships.

As brands invest more in the physical store, marketers look beyond sales lift to evaluate success.

Walmart, Sam's Club, Albertsons Cos. and others shared retail media-related advancements, collaborations and news during the month.

The partnership brings digital-style performance tracking to in-store campaigns across RedMedia.

The manufacturer explains how it drove growth for its brands through various omnichannel tactics.

As the regional retailer expands its ad inventory, see how Instacart is increasing access to its in-store advertising solution.

Donna Tweeten, the previous chief marketer, retired on Jan. 24 after 35 years at the retailer, and a new leader has taken the helm.

Whole Foods, Lowe's, Hy-Vee and others unveiled store initiatives and updates last month.

More than 230 locations are now able to update product prices and data automatically and in real time.

Jessica Hendrix will oversee Hy-Vee’s marketing efforts and retail media network growth and strategic operations.