The Home Depot's Olympic Activation A case study from the Promotion Marketing Association's 2005 Reggie Awards Home Depot Olympics Sweepstakes Entry Standee Home Depot Olympics Signage Home Depot Olympics Banner Home Depot Electrical Devices Category Tracking System Client: Leviton Mfg. Co., Little Neck, NY Production Date: August 2004 Distribution: The Home Depot Size of Run: 1,750 Producer: LG&P In-Store Agency, Paramus, NJ Chart A: Retailer Receptivity to New Ideas Chart C: Retailer Adherence to Display Specs Chart F: Price Discounts and Display Placement Chart E: Role of Trade Dollars in Display Acceptance Chart B: Retailer Display Compliance & Execution First Previous 184 185 186 187 188 Next Last
