Hershey Co.

Client: The Hershey Co., Hershey, PA
Introduction: February 2005
Product(s) Promoted: Hershey's new extra dark chocolate bars
Distribution: Drugstores
Intended Length of Use: Two weeks
Size of Run: 20,000
Dimensions (H x D x W): 10" x 6" x 15"
Weight: 5 Ibs.
Producer: Menasha Display, Brooklyn Park, MN

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Cadbury Adams, Parsippany, NJ
Introduction: May 2006
Product(s) Promoted: Trident and Dentyne chewing gum
Distribution: Convenience stores
Intended Length of Use: 8 Months
Size of Run: 133,000
Dimensions (H x D x W): 2' x 1' x 2'
Weight: 10 lbs.
Producer: Rand Display International, Teaneck, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Cadbury Schweppes Americas, Plano, TX
Introduction: February 2006
Product(s) Promoted: Single-serve 20-oz.
Distribution: Supermarkets
Intended Length of Use: 6 months
Size of Run: 2,000
Dimensions (H x D x W): 32" x 23.5" x 23.5"
Weight: 15 lbs.
Producer: Presence From Innovation LLC, Saint Louis, MO

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?