Hershey Co.

Client: Hershey Canada
Country of Production: Canada
Distribution: Canada
Intended Length of Use: 6 months
Producer: Artisan Complete
Unit Cost: Under $300
Production Date: 10/1/2007
Number of Displays: 1,800

Client: Hershey Canada
Country of Production: Canada
Distribution: Canada
Intended Length of Use: 2 months
Producer: Artisan Complete
Unit Cost: Under $25
Production Date: 6/1/2007
Number of Displays: 1,500
Objectives: To capitalize on the iconic shape and color of Twizzlers to drive impulse purchases and consumer pull.
Materials Used: B flute corrugate and fibre poles
Results: This bin achieved a 30% increase in sales lift at Blockbuster alone.

Client: Hershey Canada
Country of Production: Canada
Distribution: Canada
Intended Length of Use: 2 months
Producer: Artisan Complete
Unit Cost: Under $25
Production Date: 4/1/2007
Number of Displays: 1,500
Objectives: Reinforce the brand experience by capitalizing on the shapes and colors of the brand while making the in-store connection with the national advertising campaign.
Materials Used: E flute corrugate

Client: Hershey Canada
Country of Production: Canada
Distribution: Canada
Intended Length of Use: 6 months
Producer: Artisan Complete
Unit Cost: Under $500
Production Date: 10/1/2007
Number of Displays: 100

Retailer: Meijer
Location: Plainfield, IL

Client: Hershey Canada
Country of Production: Canada
Distribution: Canada
Intended Length of Use: 2 months
Producer: Artisan Complete
Unit Cost: Under $50
Production Date: 4/1/2007
Number of Displays: 2,000

Retailer: Jewel-Osco
Location: Plainfield, IL

Retailer: Food 4 Less
Location: Chicago

Client: Cadbury Schweppes - America's Beverages
Country of Production: United States
Distribution: United States
Intended Length of Use: 2 months
Producer: Rapid Displays, Chicago and Union City, CA
Unit Cost: Under $200
Production Date: June 2007
Number of Displays: 925
Total sales promotion: Under $1,000,000
Other sales promotion techniques used: Special events, tie-in partner promotions/licensing programs