Hershey Co.

Category: Sales Promotion
Country of Production: Canada
Country of Placement: Canada
Intended Length of Use: 2 months
Producer: Artisan Complete
Unit Cost: Under $50
Production Date: 4/1/2008
Production Run Quantity: 1,200
Total sales promotion: over $1,000,000
Other sales promotion techniques used: sweepstakes/contests, special events, tie-in partner promotions/licensing programs

Client: The Hershey Co., Hershey, Pa.
Producer: TimBar Packaging & Display,Hanover, Pa.
Size of Run: 150
Introduction: August 2008
Comments: An eye-catching entrance to Meijer's seasonal Halloween section, this display also carried plenty of candy and garnered 60 square feet of valuable in-store space.

Client Company: Cadbury Adams USA, LLC
Category: Drug Store Retailer
Intended Length of Use: 5 months
Producer: Rand Diversified Companies
Unit Cost: Under $10
Production Date: 11/17/2008
Production Run Quantity: 45,000
Objectives: To design a permanent universal display system that will hold varying amounts of product as well as varying SKUs of product in a small footprint to accommodate c-stores.

Client Company: Cadbury Adams USA, LLC
Category: Snack Products and Soft Drinks
Intended Length of Use: 2 months
Producer: Rand Diversified Companies
Unit Cost: Under $25
Production Date: 8/29/2008
Production Run Quantity: 2,000
Objectives: To cut through the clutter to communicate to the consumer why they need to begin to use this new product, Dentyne gum in a bottle.
Materials: The entire display is four-color process printed 10 pt. mounted to single face corrugated.

Retailer: Bed Bath & Beyond
Location: Chicago

Retailer: Fry's
Location: Phoenix