GlaxoSmithKline plc

Product: Nicorette Inhalator
Number of displays: 7,500
P-O-P company: DIA Displays, London
Distribution: Community pharmacies throughout the U.K.
Introduction: January 1998
Duration: Permanent
Construction: Clear acrylic panels; vacuum-formed base
Display set-up: Internal salesforce, contract field sales
This display prevents consumers from accessing the smoking cessation medicine, a merchandising approach required in the U.K. It also assists pharmacists and sales clerks in describing how the product functions.

Product: Breathe Right nasal strips and Kleenex facial tissues
Number of new headers: 12,000
P-O-P companies: ABZ Group (header design), Minneapolis; Smyth Cos. (header label printing), St. Paul, Minn.; Liberty Carton Co. (final manufacture of header and all current bases), Minneapolis
Distribution: Drugstores, supermarkets and mass merchants
Introduction: January 1998
Duration: Temporary
Construction: Corrugated display and header; litho-printed header labels

These days, merchandising is for everyone -- even those tough customers who are all business

Client: The Gap
Product(s) Promoted: Gap blue jeans
Producer: Sti
Location: Palo Alto, Calif.
Distribution: 525 Gap Kid stores
Material/Process: 3M FloorMinders
Introduction: July 1996

Product: Breathe Right nasal strips
P-O-P companies: Reynolds Guyer Designers Inc. (display), St. Paul, Minn.; ABZ Inc. (graphics), Minneapolis
Distribution: Pharmacies, supermarkets, sporting goods stores, c-stores
Introduction: October 1996
Duration: Temporary
Construction: Corrugated (display)
A promotional poster of wide receiver Jerry Rice drew attention to a sweepstakes promotion by CNS Inc. for its Breathe Right nasal strips, marking the first promotion for the combined cough/cold and football season.