CVS Health Corp.

Retailer: CVS/pharmacy
Media operator: StoreBoard Media, New York

To get on the shopper’s list, retailers must fill both needs and desires.

Client Company: Novartis Consumer Health
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rand Diversified Companies
Unit Cost: Under $25
Production Date: 11/13/2009
Production Run Quantity: 1,100
Objectives: This display was used to introduce a free promotional pack of 24ct. Excedrin product with purchase of the 100ct. pack. The display needed to support the current "What ache?" advertising campaign.

Client Company: Boehringer Ingelheim
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rand Diversified Companies
Unit Cost: Under $25
Production Date: 10/28/2009
Production Run Quantity: 7,100
Objectives: To communicate value on Zantac product at CVS by offering a free 8-count Cool Mint product with purchase of any large count item as well as an Extra Care dollar off offer.
Materials: Litho mounted corrugated.

Client Company: Cadbury Adams United States
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 1 months
Producer: Rand Diversified Companies
Unit Cost: Under $10
Production Date: 8/28/2009
Production Run Quantity: 4,168
Objectives: This display needed to be as compact as possible while holding 72 packs of gum on a mini-wing rack.