CVS Health Corp.

Retailer: CVS/pharmacy
Location: Upper Darby, PA

Retailer: CVS/pharmacy
Location: Upper Darby, PA

Client: Boehringer Ingelheim, Ridgefield, CT
Product(s) Promoted: Dulcolax Balance Laxative
Distribution: Mass merchants, Walgreens, CVS/pharmacy and Rite Aid
Number of Stores: 3,300
Production Run Quantity: 3,300
Introduction: 9/1/09
Intended Duration: 8 weeks
Dimensions (H x W x D): 52" x 14" x 12"
Weight: 28 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Rand Diversified, Edison, NJ

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Design of the Times 2010 Contest Declaration

Client: Colgate-Palmolive, New York, NY
Product(s) Promoted: Colgate ProClinical
Distribution: CVS/pharmacy nationwide
Number of Stores: 1,000
Production Run Quantity: 3,000
Introduction: 3/22/10
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 12" x 26" x 12"
Weight: 7 lbs.
Budget Category (U.S.): $16 - $25 (includes product)
Producer: RockTenn Merchandising Displays, Winston-Salem, NC

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Design of the Times 2010 Contest Declaration

Client: CVS/pharmacy, Woonsocket, RI
Product(s) Promoted: Gift Cards
Distribution: CVS/pharmacy
Number of Stores: 7,000
Production Run Quantity: 14,000
Introduction: 9/1/09
Intended Duration: Permanent
Dimensions (H x W x D): 31" x 4" x 16"
Weight: 2 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Summit Manufacturing, Bay Shore, NY

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Design of the Times 2010 Contest Declaration

Client: Kimberly-Clark Corp., Neenah, WI
Product(s) Promoted: Pads/Liners/Tampons
Distribution: CVS/pharmacy and Walgreens
Number of Stores: 15,000
Production Run Quantity: 15,000
Introduction: 4/1/10
Intended Duration: 24 weeks
Dimensions (H x W x D): 10" x 45" x 10"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Menasha Packaging, Neenah, WI

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Design of the Times 2010 Contest Declaration

Client: American Greetings Corporation, Cleveland, OH
Product(s) Promoted: Taylor Swift Collection greeting cards
Distribution: CVS/pharmacy, Jewel, Alberstons and Kmart depending on region
Number of Stores: 3,500
Production Run Quantity: 3,500
Introduction: 2/6/10
Intended Duration: 6-10 weeks
Dimensions (H x W x D): 62" x 21" x 15"
Weight: 8 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Ideal, Chicago, IL

Client: Kimberly-Clark Corp., Neenah, WI
Product(s) Promoted: Pads/Liners/Tampons
Distribution: CVS/pharmacy
Number of Stores: 7,000
Production Run Quantity: 7,000
Introduction: 4/1/10
Intended Duration: 4 weeks
Dimensions (H x W x D): 12" x 25" x 15"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Menasha Packaging, Neenah, WI

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Design of the Times 2010 Contest Declaration

Client: Boehringer Ingelheim, Ridgefield, CT
Product(s) Promoted: Dulcolax Balance Laxative
Distribution: Walgreens, CVS/pharmacy and Rite Aid
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 9/1/09
Intended Duration: 8 weeks
Dimensions (H x W x D): 34" x 5" x 5"
Weight: 8 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Rand Diversified, Edison, NJ

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Design of the Times 2010 Contest Declaration