CVS Health Corp. | Path to Purchase Institute

Vicks 'Powerful Relief Is Here' Floorstand

CVS 'Alternative Choices' In-Line Header

Clairol 'Shimmering Hair Makeup' Power Wing

CVS 'Home Cleaning Product Alternatives' In-Line Display

Gold Emblem 'Always Tastes Amazing' Violator

CVS Organyc 'Alternative Pad Choices' Shelf Tray

CVS P&G 'CVS Cash Card' Feature

CVS/pharmacy tied in to Procter & Gamble’s Nov. 26 brandSaver drop with a front-page feature in its concurrent circular offering ExtraCare loyalty cardholders a $10 “CVS cash card” with a $30 purchase of brands including Tide, Charmin, Gain, Pantene, Crest and Pampers.

CVS Gold Emblem Redesign Sneak Peek

CVS/pharmacy used a Nov. 12 circular feature to tease the redesign of its main private-label food line, Gold Emblem.

Johnson & Johnson 'Good Night's Sleep' Shelf Talker

Lindt 'Flavors Of The Season' Endcap