Costco Wholesale Corp.

Survey rates P-O-P against other tactics and explores role of research, emerging technologies

The dazzling new dance of stores and shoppers

Aside from the traditional checkout aisle impulse assortment, the candy and gum category isn't getting the respect-- space -- it deserves in-store

As shoppers flock to club stores, marketers learn the ropes, producing pallet displays, product demos and even P-O-P for pianos, hot tubs and artwork