Costco Wholesale Corp.

Retail Category: Mass Merchants
Display Type: Freestanding - Temporary
Client: Procter & Gamble
Producer: Advertising Display Co., Lyndhurst, N.J.
Size of Run: 2,100
Comments: A co-marketing venture between Procter & Gamble and Costco, this pallet display merchandises Pampers diapers and Costco brand strollers.

Client: The Eureka Co., Bloomington, Ill.
Producer: Rapid Displays, Chicago
Comments: The objective of this display was to boost sales of the premium Whirlwind Vacuum by offering a free Stick Vac with every purchase. Positioned next to the Whirlwind on standard racking systems in Sam's Club and Costco Stores, the display's curved feature panel clearly communicates product information.

Client: The Gillette Co., Boston
Product Promoted: Razors
Objective: To create a durable and cost-efficient display for merchandising Gillette's Sensor Excel razors in 30 Costco warehouse clubs throughout Canada.
Number of Displays: 30
Construction/Materials: Painted wood pallet, fabricated wood interior structure, corrugated fillers and false bottom, extruded plastic corner channels and edges, plastic side graphic panels, vacuformed and fabricated plastic top spacers, process screenprinted graphics on side panels and top spacer.