Costco Wholesale Corp.

Retail Category: Mass Merchants
Display Type: Freestanding - Temporary
Client: Procter & Gamble
Producer: Advertising Display Co., Lyndhurst, N.J.
Size of Run: 2,100
Comments: A co-marketing venture between Procter & Gamble and Costco, this pallet display merchandises Pampers diapers and Costco brand strollers.

Client: The Eureka Co., Bloomington, Ill.
Producer: Rapid Displays, Chicago
Comments: The objective of this display was to boost sales of the premium Whirlwind Vacuum by offering a free Stick Vac with every purchase. Positioned next to the Whirlwind on standard racking systems in Sam's Club and Costco Stores, the display's curved feature panel clearly communicates product information.