Costco Wholesale Corp.

Retailer: Costco
Product: Kirkland Signature Salon Formula Protein Shampoo
Award: 2006 PLMA Salute to Excellence, Home & Health Awards, Bath and Body
Comments: Kirkland's specialty shampoo is another example of how private label manufacturers and retail partners are learning to respond quickly to consumer preferences in the hair care category.

Retailer: Costco
Location: Chicago

Client: Brown Forman, Louisville, MS
Introduction: November 2005
Product(s) Promoted: Jack Daniel's Single Barrel Whiskey
Distribution: Costco stores
Intended Length of Use: 2 years
Size of Run: 50
Dimensions (H x D x W): 20" x 10.5" x 17.5"
Weight: 22 lbs.
Producer: AmeriPak Industries, Santa Ana, CA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Intuit, Mountain View, CA
Introduction: October 2005
Product(s) Promoted: Assorted QuickBooks Products
Distribution: Sam's Club, Costco, OfficeMax
Intended Length of Use: 4 months
Size of Run: 2,640
Dimensions (H x D x W): 48" x 40" x 52"
Weight: 75 lbs.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, NC

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

The producer combined two products, the Oral-B D18 and S18 sonic toothbrushes, in one display for Costco and Sam's Club. The unit was designed to sit on top of a pallet, completely assembled and ready to install upon arrival. The unit also had to be interchangeable between the two products.

• Products attached to the base. Customers can handle the toothbrushes before deciding to buy.
• Separate pedestals and graphics share one base, but the display could split into two different units if needed.