Client: Unilever HPC, Greenwich, CT
Product(s) Promoted: Dove Ultimate Clear Cool Essentials 2.6-ounce 4-pack Anti-Perspirant & Deodorant
Distribution: Costco
Number of Stores: 300
Production Run Quantity: 1,500
Introduction: 4/1/08
Intended Duration: 3 weeks
Dimensions (H x W x D): 42" x 47" x 39"
Weight: 296 lbs.
Budget Category (U.S.): $251 - $300 (display only)
Producer: Smurfit-Stone Display and Graphics, Jackson, WI
Design of the Times 2008 Contest Declaration