Client: Frito-Lay, Plano, TX
Product(s) Promoted: Single Serve Variety Cheetos, Doritos, Lays, Fritos
Distribution: Walmart, Sam's Club, Costco
Number of Stores: 4,250
Production Run Quantity: 4,260
Introduction: 7/1/09
Intended Duration: 10-wks
Dimensions (H x W x D): 110" x 137" x 38"
Weight: 75 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: The Strive Group, Cincinnati, OH
Design of the Times 2010 Contest Declaration