The Coca-Cola Company

Client: The Coca-Cola Co., Atlanta
Size of Run: 1,000
Production Date: February 2002
Producer: Display Technologies, College Point, N.Y.
Division: Permanent, Snack Products: Soft Drinks
Comments: This merchandising system takes advantage of existing real estate to enhance brand awareness at the shelf level. An interchangeable header system allows the retailer to customize the section with local advertising and overlays.

Client: The Coca-Cola Co., Atlanta
Size of Run: 500
Production Date: August 2002
Producer: Display Technologies, College Point, N.Y.
Division: Permanent, Soft Drinks
Comments: Despite its 7-foot by 4-foot footprint, this display sets up in five minutes, and its low profile doesn't hinder retailer line-of-sight requirements. The vacuum-formed display can be customized with the retailer's logo.

Best practices in package design

Retail Category: Liquor
Display Type: Freestanding: Permanent
Client: KYK Marketing, Louisville, Ky.
Producer: Great Northern Corp. - Display Group, Racine, Wis.
Size of Run: 500
Comments: The objective of this permanent floor display was to promote Jack Daniel's through its popular association with the Jack & Coke mixed drink. By cross-merchandising both products, each gained a secondary location in the store.

Retail Category: C-stores
Display Type: In-line, Gondola or On-shelf
Client: Kraft Foods, Glenview, Ill.
Producer: New Dimensions Research Corp., Melville, N.Y.
Size of Run: 15,000
Comments: 7-Eleven stores carried this springload tray in their refrigerators alongside Coke, Pepsi and other soft drinks. Capri Sun's unique, soft packaging prevented it from working in standard gravity-feed trays.

In-store media networks place ads into stores with full retailer compliance. However, navigating the range of options and the patchwork of coverage remains a challenge.