The Coca-Cola Company

Client: Draft/Brown-Forman, Chicago, IL
Introduction: October 2005
Product(s) Promoted: Jack Daniel's Tennessee Whiskey and Coca-Cola
Distribution: On-premise accounts nationwide
Intended Length of Use: 3+ years
Size of Run: 100
Dimensions (H x D x W): 12.5" x 5" x 25"
Weight: 6 Ibs.
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coca-Cola Co., Atlanta, GA
Introduction: May 2006
Product(s) Promoted: Sprite 20-oz., 24-oz. SKUs
Distribution: Nationally in c-stores and supermarkets
Intended Length of Use: 12 months
Size of Run: 5,000
Dimensions (H x D x W): 43" x 19" x 19"
Weight: 18 lbs.
Producer: Display Industries, norcross, GA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coca-Cola Co., Atlanta, GA
Introduction: April 2006
Product(s) Promoted: Full Throttle, Tab Energy, Powerade Advance, Rockstar, Von Dutch
Distribution: Nationwide in both c-stores and supermarkets
Intended Length of Use: 12 months
Size of Run: 1,200
Dimensions (H x D x W): 62" x 24" x 26"
Weight: 37 lbs.
Producer: Display Industries, Norcross, GA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coca-Cola Co., Atlanta, GA
Introduction: April 2006
Product(s) Promoted: Coke Blak 8-oz. bottles
Distribution: Supermarkets and c-stores nationwide
Intended Length of Use: 1 year minimum
Size of Run: 5,000
Dimensions (H x D x W): 18" x 14" x 12"
Weight: 5 lbs.
Producer: RTC, Rolling Meadows, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coca-Cola Co., Atlanta, GA
Introduction: June 2005
Product(s) Promoted: 20-oz. Vault Bottles
Distribution: National
Intended Length of Use: 8 weeks
Size of Run: 29,933
Dimensions (H x D x W): 36" x 18" x 24"
Weight: 25 lbs.
Producer: Profitmaster Displays Inc., Atlanta, GA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coca-Cola Co., Atlanta, GA
Introduction: April 2006
Product(s) Promoted: All Coca-Cola brands, 20 oz. to 1-liter
Distribution: Blockbuster stores nationwide
Intended Length of Use: 12 months
Size of Run: 200
Dimensions (H x D x W): 36" x 18" x 36"
Weight: 75 lbs.
Producer: Display Industries, Norcross, GA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Coca-Cola Co., Atlanta, GA
Introduction: April 2006
Product(s) Promoted: Coca-Cola Blak
Distribution: Supermarkets
Intended Length of Use: 1 year
Size of Run: 2,000
Dimensions (H x D x W): 45" x 12" x 18"
Weight: 25 lbs.
Producer: Display Technologies, Roswell, GA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coca-Cola Co., Atlanta, GA
Introduction: January 2006
Product(s) Promoted: .5-liter, 24-oz. and 1-liter Dasani Water
Distribution: National
Intended Length of Use: 1 year
Size of Run: 2,826
Dimensions (H x D x W): 45" x 8" x 18.5"
Weight: 19 lbs.
Producer: Profitmaster Displays Inc., Atlanta, GA

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Design of the Times 2006 Contest Declaration

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Client: Coca-Cola North America, Atlanta, GA
Introduction: May 2006
Product(s) Promoted: Single-serve 20-oz. PowerAde
Distribution: Various C-stores
Intended Length of Use: 6 months
Size of Run: 500
Dimensions (H x D x W): 38" x 23" x 23"
Weight: 30 lbs.
Producer: Presence From Innovation LLC, Saint Louis, MO

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coca-Cola North America, Atlanta, GA
Introduction: March 2006
Product(s) Promoted: Two-liter and fridge packs
Distribution: Various C-stores
Intended Length of Use: 12 months
Size of Run: 1,000
Dimensions (H x D x W): 72" x 22" x 35"
Weight: 35 lbs.
Producer: Presence From Innovation LLC, Saint Louis, MO

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?