The Coca-Cola Company

Even the most creative mobile marketing campaign will flop if consumers lack the desire to participate

Client: Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Coca-Cola Products
Distribution: Supermarkets
Number of Stores: 3,500
Production Run Quantity: 5,000
Introduction: January 2006
Intended Duration: 3 months
Dimensions (H x W x D): 36" x 84" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100
Producer: Arc Worldwide, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: 20-ounce Singles, Four-Pack Energy Drinks, Fridge Packs, Half-Liter Six-Packs
Distribution: Supermarkets and Mass Merchants
Number of Stores: N/A
Production Run Quantity: 4,000
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 65" x 28" x 18"
Weight: 30 lbs.
Budget Category (U.S.): $51 - $100

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: 2-liter, 20 oz. singles, 12 oz. can fridge packs
Distribution: Supermarkets and Mass Merchants
Number of Stores: N/A
Production Run Quantity: 2,400
Introduction: December 2006
Intended Duration: 3 months
Dimensions (H x W x D): 73" x 36" x 38"
Weight: 16 lbs.
Budget Category (U.S.): $26 - $50

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: 12-ouce Can Fridge Pack
Distribution: Supermarkets and Mass Merchants
Number of Stores: N/A
Production Run Quantity: 5,550
Introduction: April 2007
Intended Duration: 4 months
Dimensions (H x W x D): 55" x 32" x 16"
Weight: 12 lbs.
Budget Category (U.S.): $26 - $50

Client: Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Coca-Cola Brands
Distribution: Supermarkets
Number of Stores: 1,800
Production Run Quantity: 1,852
Introduction: May 2006
Intended Duration: 2-6 months
Dimensions (H x W x D): 60" x 12" x 60"
Weight: 200 lbs.
Budget Category (U.S.): $51 - $100
Producer: Arc Worldwide, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Coca-Cola, Atlanta
Product(s) Promoted: Diet Coke Plus
Distribution: Convenience stores nationwide
Number of Stores: 928
Production Run Quantity: 928
Introduction: April 2007
Intended Duration: Three months
Dimensions (H x W x D): 18" x 28" x 8"
Weight: 12 lbs.
Budget Category (U.S.): $11 - $15
Producer: Profitmaster Displays, Atlanta, GA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?