The Coca-Cola Company

Client: The Coca-Cola Co., Atlanta, GA
Product(s) Promoted: All Coca-Cola brands
Distribution: Convenience and grocery stores
Number of Stores: 3,700
Production Run Quantity: 3,700
Introduction: 5/19/08
Intended Duration: 12 months
Dimensions (H x W x D): 35" x 28" x 22"
Weight: 21 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Display Industries, Norcross, GA

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Design of the Times 2008 Contest Declaration

Client: Coca-Cola Co., Atlanta, GA
Product(s) Promoted: All Coke brands
Distribution: Convenience stores
Number of Stores: 600
Production Run Quantity: 600
Introduction: 5/19/08
Intended Duration: 1 year
Dimensions (H x W x D): 16" x 8" x 8"
Weight: 5 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Display Industries, Norcross, GA

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Design of the Times 2008 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: 9.4oz glass vintage Coke bottle
Distribution: Convenience stores and supermarkets
Number of Stores: 9,000
Production Run Quantity: 9,000
Introduction: 10/30/07
Intended Duration: 3 months
Dimensions (H x W x D): 54" x 16" x 13"
Weight: 10 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Presence From Innovation LLC, St. Louis, MO

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Design of the Times 2008 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: Coke brands single-serve
Distribution: Supermarkets
Number of Stores: 1,443
Production Run Quantity: 1,500
Introduction: 2/20/08
Intended Duration: 12 months +
Dimensions (H x W x D): 47" x 20" x 10"
Weight: 30 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Presence From Innovation LLC, St. Louis, MO

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Design of the Times 2008 Contest Declaration

Client: The Coca-Cola Co., Atlanta
Product(s) Promoted: Coca-Cola's
Distribution: North America
Production Run Quantity: 1,000
Introduction: 2/20/07
Intended Duration: Long Term: 12-plus months
Dimensions (H x W x D): 63" x 51" x 20"
Weight: 65 lbs.
Budget Category (U.S.): $251-$300 (display only)
Producer: DisplayPlan LPDG, Chicago

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Design of the Times 2008 Contest Declaration

Client: The Coca-Cola Co., Bogota, Columbia,
Product(s) Promoted: Schweppes mixer
Distribution: Bars and restaurants in Colombia
Number of Stores: 789
Production Run Quantity: 789
Introduction: 4/15/08
Intended Duration: one year
Dimensions (H x W x D): 21" x 6" x 7"
Weight: 1 lb.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Solutions Group S.A., Bogota, Columbia,

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Design of the Times 2008 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: 20-ounce bottles and 12-packs of Coca-Cola products
Distribution: C-stores nationally
Number of Stores: 500
Production Run Quantity: 500
Introduction: 3/1/08
Intended Duration: 1 year
Dimensions (H x W x D): 35" x 38" x 34"
Weight: 45 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Profitmaster Displays Inc., Atlanta, GA

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Design of the Times 2008 Contest Declaration

Client: The Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Full Throttle Coffee
Distribution: Regional Launch in the Southeast
Number of Stores: 4,000
Production Run Quantity: 4,000
Introduction: 5/23/07
Intended Duration: Permanent
Dimensions (H x W x D): 6" x 10" x 22"
Weight: 2 lbs.
Budget Category (U.S.): $16-$25 (display only)
Producer: Edge Display Group, Ronkonkoma, NY

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Design of the Times 2008 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: Coke brands/packages
Distribution: Supermarkets across U.S.
Number of Stores: 1,800
Production Run Quantity: 2,000
Introduction: 12/18/07
Intended Duration: 2 years plus
Dimensions (H x W x D): 99" x 67" x 43"
Weight: 665 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: Presence From Innovation LLC, St. Louis, MO

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Design of the Times 2008 Contest Declaration

Client: Couris Printing for Coca-Cola, Atlanta, GA
Product(s) Promoted: Coca-Cola and the 2008 Summer Olympics
Distribution: Nationwide
Number of Stores: 2,500+
Production Run Quantity: 5,100
Introduction: 5/12/08
Intended Duration: 60-90 days
Dimensions (H x W x D): 70" x 24" x 60"
Weight: 10 lbs.
Budget Category (U.S.): $26-$50 (includes product)
Producer: Baird Display, Waukesha, WI

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Design of the Times 2008 Contest Declaration