Clorox Co.

Retail Category: Hardware
Display Type: Counter: Temporary
Client: The Stanley Works, New Britain, Conn.
Producer: The Stanley Works, New Britain, Conn.
Size of Run: 8,300
Comments: A measuring tape lug-on attached to the header helped this countertop display grab attention at retail. Several retailers reported selling out in 30 days, according to the entry form.

Retail Category: Home Centers & Hardware Stores
Display Type: Counter Displays -Temporary
Client: The Stanley Works
Producer: The Stanley Works, New Britain, Conn.
Size of Run: 500
Comments: Finding its way onto cramped hardware store counters, this display utilized a bold, simple look that conveyed the strong Stanley brand image. Featuring a small footprint, the display is tight and sturdy.

Patent: US D447,889 S
Issued: September 18, 2001
Inventor: Samuel Maurice Finlay, Bristol, Great Britain
The ornamental design for a shelving system, as shown.

Client: The Clorox Co., Oakland, Calif.
Products Promoted: Clorox Home Care cleaning products
Objective: The client wanted to leverage the brand equity it has in its packaging in-store. In the grocery channel, Clorox wanted to gain valuable floor space with this unit. Finally, it wanted the display to be shoppable on both sides of the pallet while maintaining the billboard effect of the graphics on the individual cases.
Introduction: January 2000

Retail Channel: Mass Merchants
Display Type: Permanent Freestanding Floor/Aisle
Campaign: FreshCare Display
Marketer: The Clorox Co.
Producer: Inland Paperboard and Packaging, Indianapolis

In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P.

Retail Category: Mass Merchants
Display Type: Motion, Light or Sound Displays
Producer: Henschel-Steinau Inc., Englewood, N.J.
Client: The Clorox Co.

Client: Brita (USA) Inc., Oakland, Calif.
Producer: Advertising Display Co. (ADC), Lyndhurst, N.J.
Comments: This unit provides an aesthetically pleasing method for highlighting the product, product benefits and performance claims. The display can be used with existing wave units to make it look like one continuous display piece.