Clorox Co.

Client: The Clorox Co., Oakland, CA
Product(s) Promoted: KC Masterpiece BBQ Sauce, Kingsford Lighter Fluid, Kingsford Mesquite Woodchips, BIC Multi-Purpose Lighter, Calico Hot Shot II
Distribution: Ralphs
Number of Stores: 100
Production Run Quantity: 100
Introduction: 1/1/08
Intended Duration: 6-12 months
Dimensions (H x W x D): 63" x 24" x 20"
Weight: 30 lbs.
Budget Category (U.S.): $551-$600 (includes product)

Client: The Clorox Co., Oakland, CA
Product(s) Promoted: Multi-brand
Distribution: All Lowe's Stores
Number of Stores: 1,557
Production Run Quantity: 311,400
Introduction: 4/1/08
Intended Duration: 6 months
Dimensions (H x W): 9" x 25"
Budget Category (U.S.): Less than $5 (display only)
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2008 Contest Declaration

Client: The Clorox Co., Oakland, CA
Product(s) Promoted: Clorox Green Works All-Purpose Cleaner and Glass Cleaner
Distribution: Costco
Number of Stores: 389
Production Run Quantity: 389
Introduction: 4/1/07
Intended Duration: 1-month promotion and permanent SKU placement
Dimensions (H x W x D): 32" x 48" x 24"
Weight: 35 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2008 Contest Declaration

Client: The Clorox Co., Oakland, CA
Product(s) Promoted: Clorox Disinfecting Wipes
Distribution: All Kroger and affiliates, Giant Eagle, Stater Bros.
Number of Stores: 3,500
Production Run Quantity: 5,000
Introduction: 3/18/08
Intended Duration: 3 years
Dimensions (H x W x D): 48" x 18" x 20"
Weight: 59 lbs.
Budget Category (U.S.): $151-$200 (display only)
Producer: Cornerstone Display Group, San Fernando, CA

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Design of the Times 2008 Contest Declaration