Clorox Co.

Patent: 7,617,941
Issued: Nov. 17, 2009
Inventor: Maria Alejandra Noble Colin, Mexico City, Mexico; Juan Manuel Avila Barriga, Mexico City, Mexico
Assignee: S. de R.L. de C.V. Sabritas, Colonia Lomas de Chapultepec, D. F., Mexico

Retailer: Kmart
Location: Washington, DC

Shopper Marketing profiles seven exemplary in-store marketing professionals for the 2009 "People to Watch" series

"Remember the one-time talk about creating 'smell-o-vision,' or TVs that emit smells to enhance the experience? Remember when grocery stores didn't have in-house bakeries to send those wonderful aromas drifting down the aisles, making you hungry and selling you cookies? Well, in a far simpler vein, Fresh Step has created an aisle sign that lets you actually smell its fragrant solution to litter box odor.