Best Buy

Operating in our tech-laden world, marketers see hardware stores and home centers as rapidly changing but opportunity-rich environments

Best Buy joined with Otter Products' LifeProof to tie in to ESPN's upcoming X Games taking place in the consumer electronics retailer's hometown of Minneapolis.

From RIS, June 1:

From Progressive Grocer, May 10:

Best Buy tied in to the April 14 theatrical debut of Universal Pictures' The Fate of the Furious with a dedicated endcap promising a Fandango incentive.