Best Buy

Client: Sony Electronics Inc., San Diego, CA
Introduction: May 2006
Product(s) Promoted: Virtual Surround Sound System
Distribution: Best Buy and Sears stores
Intended Length of Use: 18 months
Size of Run: 1,475
Dimensions (H x D x W): 24" x 18" x 36"
Weight: 40 lbs.
Producer: AMD Industries Inc., Cicero, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Introduction: January 2006
Product(s) Promoted: TaxCut 2005 Software
Distribution: All major U.S. software outlets/office stores, including OfficeMax, Office Depot, CompUSA, and Best Buy
Intended Length of Use: 4-5 months
Size of Run: 5,700
Dimensions (H x D x W): 5'5" x 3' x 3'
Weight: 100 lbs.

Client: Hasbro Inc., Pawtucket, RI
Introduction: August 2005
Product(s) Promoted: Hasbro VideoNow XP and/or ChatNow products
Distribution: National distribution in Wal-Mart, Target, Kmart, Sears, Best Buy, Meijer, Fred Meyer
Intended Length of Use: 6 to 9 months
Size of Run: 5,700
Dimensions (H x D x W): 4' x 2' x 4'
Weight: 35 lbs.
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Logitech, Fremont, CA
Introduction: April 2006
Product(s) Promoted: Advanced remote control products
Distribution: Best Buy
Intended Length of Use: 6 months
Size of Run: 450
Dimensions (H x D x W): 10" x 13" x 48"
Weight: 35 lbs.
Producer: Rapid Displays, Union City, CA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Best Buy CMO Mike Linton says letting customers customize is a key to loyalty, innovation and growth