Best Buy

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: TaxCut Software
Distribution: Best Buy, OfficeMax, Circuit City, CompUSA
Number of Stores: 2,994
Production Run Quantity: 2,994
Introduction: November 2006
Intended Duration: 4 months
Dimensions (H x W x D): 65" x 40" x 40"
Weight: 100 lbs.
Budget Category (U.S.): $151 - $200

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: H&R Block TaxCut Premium
Distribution: Best Buy, Circuit City, Office Depot, Staples, Wal-Mart, Target, CompUSA
Number of Stores: 12,700
Production Run Quantity: 500,000
Introduction: November 2006
Intended Duration: 5 months
Dimensions (H x W x D): 8" x 6" x 2"
Weight: 2 lbs.
Budget Category (U.S.): Less than $5

Client: Buena Vista Worldwide Home Entertainment, Burbank, CA
Product(s) Promoted: DVDs
Distribution: Wal-Mart, Kmart, Best Buy, Toys "R" Us
Number of Stores: 5,000
Production Run Quantity: 21,000
Introduction: October 2006
Intended Duration: One month
Dimensions (H x W x D): 72" x 48" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $51 - $100

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Nintendo Wii Game Unit
Distribution: Best Buy
Number of Stores: 900
Production Run Quantity: 900
Introduction: November 2006
Intended Duration: 1 to 3 years
Dimensions (H x W x D): 60" x 36" x 96"
Weight: 450 lbs.
Budget Category (U.S.): $351 - $400

Client: Microsoft Corp., Seattle, WA
Product(s) Promoted: MS Windows Vista Software
Distribution: Best Buy, Circuit City, CompUSA, Staples, Office Depot, OfficeMax
Number of Stores: 6,000
Production Run Quantity: 35,000 trays
Introduction: January 2007
Intended Duration: 3 years
Dimensions (H x W x D): 67" x 96" x 9"
Weight: 20 lbs.
Budget Category (U.S.): $351 - $400

Client: Sling Media, Foster City, CA
Product(s) Promoted: Slingbox Pro
Distribution: Magnolia Audio Video
Number of Stores: 25
Production Run Quantity: 30
Introduction: April 2007
Intended Duration: 1 year
Dimensions (H x W x D): 15" x 18" x 13"
Weight: 6.5 lbs.
Budget Category (U.S.): $401 - $450
Producer: Zooka Creative, Sunnyvale, CA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony Blu-ray DVD player and DVDs
Distribution: Best Buy
Number of Stores: 850
Production Run Quantity: 850
Introduction: October 2006
Intended Duration: 6-12 months
Dimensions (H x W x D): 70" x 24" x 51"
Weight: 140 lbs.
Budget Category (U.S.): $701 - $750
Producer: AMD Industries Inc., Cicero, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sony Corp., San Diego, CA
Product(s) Promoted: CyberShot Cameras and HandyCam
Distribution: CompUSA, Sam's Club, Circuit City, Sears, Best Buy
Number of Stores: 2,136
Production Run Quantity: 623,000 DVDs
Introduction: April 2007
Intended Duration: 5 weeks
Dimensions (H x W x D): 72" x 72" x 72"
Weight: 75 lbs.
Budget Category (U.S.): $101 - $150

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony HD televisions
Distribution: Retailers in 33 markets including Circuit City, CompUSA, Sears, Best Buy, Fry's Electronics, BrandsMart
Number of Stores: Not reported by Sony
Production Run Quantity: Depended on demand in the field
Introduction: September 2006
Intended Duration: Several weekends
Dimensions (H x W x D): 106" x 190" x 65"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony Blu-ray DVD player and DVDs
Distribution: Best Buy, Sears, Circuit City, Regional Accounts
Number of Stores: 1,740
Production Run Quantity: 1,740
Introduction: November 2006
Intended Duration: 6-12 months
Dimensions (H x W x D): 27" x 31" x 43"
Weight: 100 lbs.
Budget Category (U.S.): $201 - $250