Sony Computer Best Buy PSP Endcap
Client Company: Sony Computer Entertainment
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 24 months
Producer: Rapid Displays
Unit Cost: Under $1,000
Production Date: 10/28/2009
Production Run Quantity: 1,230
Objectives: The primary objective of this display was to integrate the PSP and the next generation PSPgo into one cohesive endcap display at Best Buy. It also was to provide space to promote and cross sell their product accessories.