Aldi, Inc.

Aldi teamed with PayPal's Venmo, a mobile app that enables users to send money to each other or to family and friends, for a Thanksgiving promotion that donated money to Feeding America.

From Progressive Grocer, Dec. 5:

PepsiCo and Walmart are running a mobile display ad touting the availability of 12-packs of the former's Quaker Chewy bars at the mass merchant while also underlining that they are "not available at Aldi."

Marketers have an emerging opportunity to invest in value retailers and score big wins with the value shopper.