Albertsons Cos.’ Safeway supported Anheuser-Busch’s launch of Bud Light Seltzer, which hit stores on Jan. 13, with a commanding cooler topper in at least one store in Oak Harbor, WA.
Just as Albertsons Cos. wrapped its nationwide “Tidy New Year” promotion in collaboration with Procter & Gamble, the duo teamed up again for the manufacturer’s Jan. 26 brandSaver FSI event to offer a “buy 2, save $4” deal at most chains.