Client: Stop & Shop, Quincy, MA
Product(s) Promoted: Mainly Deodorant in the Health & Beauty Aisle
Distribution: All Stop & Shop Stores
Number of Stores: 500
Production Run Quantity: 2 Million
Introduction: 11/6/07
Intended Duration: 3-5 years
Dimensions (H x W x D): 3" x 48" x 12"
Weight: 10 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ
Design of the Times 2008 Contest Declaration