Ahold Delhaize's Martin's tied in to Procter & Gamble's Aug. 27 brandSaver FSI event with an Aug. 29 email blast offering loyalty cardholders $100 worth of digital coupons.
Ahold Delhaize's Food Lion partnered with Dr Pepper Snapple Group's 7UP for a sweepstakes awarding 25 copies of the cookbook Trisha's Table by country musician and Food Network star Trisha Yearwood.