PepsiCo/Frito-Lay's Mountain Dew is giving MVP loyalty cardholders at Ahold Delhaize's Food Lion an account-specific overlay to its national "Dew Nation Rewards" program.
Ahold Delhaize’s Giant/Martin’s, Stop & Shop and Giant-Landover all tied in to Procter & Gamble’s July 28 brandSaver FSI event with features in their July 26 circulars.