7-Eleven, Inc.

Product: Bottles of wine
Number of displays: 3,300
P-O-P companies: Myco Inc. (metal rack), Rockford, Ill.; The Integer Group (header and ID cards), Dallas
Distribution: 7-Eleven wine departments
Introduction: November 1998
Duration: Permanent
Construction: Metal, cardstock
Display set-up: Retail staff
Retail chain 7-Eleven has introduced a wine rack to give its stores more presence in the market and to expand its offering into a wider and higher-quality range of products.

As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix?

This bottom-line technology is breaking new ground in retail and other applications

KCS Industries Inc.
R.J. Reynolds Tobacco Co.
Metal/Wire: Signs

Product: The Southland Corp. Starship Enterprise Vapor Trail
Number of displays: 3,200
P-O-P company: Eddy Associates Inc., New Berlin, Wis.
Distribution: 7-Eleven stores
Introduction: August 1991
Duration: 30 days
Construction: Foam board and Tyvek plastic
Sales of Slurpees soared when the Enterprise appeared.