Winter Holidays

Client: Carhartt, Dearborn, Mich.
Distribution: Mass Merchants
Size of Run: 250
Producer: Meridian Display & Merchandising, St. Paul, Minn
Division: Temporary, Apparel and Sewing Notions
Objectives: To increase exposure of the brand during peak demand periods, such as the back-to-school season, Christmas and spring.

Client: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc.
Comments: This display piece was designed to give off-premise accounts a festive, holiday feel. The display also featured detachable holiday holly decorations so that retailers could use the display before and after the holiday season. A survey taken by A-B's national accounts group confirmed that the average retail account increased sales 140% over the previous year's sales with the display.

Client: Southcorp Wines, Monterey, Calif.
Products Promoted: Lindemans' Chardonnay & Shiraz Premium Fine Wines
Objective: While celebrating the last holiday season of this Millennium, Lindemans is generating consumer awareness at retail. This clock sits above cases of product while an audio box makes a loud ticking sound as people walk by to capture attention.
Introduction: October 1999
Construction/Materials: Cardstock; analog quartz clock module; custom audio box; motion sensor

Seagram Americas Builds on Its Unique Packaging Theme for a Seasonal Program

Client: Baldwin Hardware Corp., Reading, Pa.
Products Promoted: Brass Christmas ornaments
Objective: To create a display program that accommodates various sizes of retailers, from department stores to small gift shops. By hanging the ornaments next to the stock, the display allowed the consumer to easily identify the ornament of choice for purchase.
Introduction: April 1999
Construction/Materials: Corrugated, plastic, cardboard, litho sheet
P-O-P Company: Graphex Inc., Exton, Pa.

Client: Anheuser-Busch, St. Louis
Product Promoted: Busch beer
Objective: To generate the feel of holiday warmth at retail using a Christmas tree theme in an effort to promote beer sales during the key holiday party season.
Introduction: November 1999
Construction/Materials: 200-pound B- and E-flute, full litho-mounted, LED lighting
P-O-P Company: Phoenix Display, West Deptford, N.J.

Enough is enough, already...

Client: Beautycology Inc., New York
Products Promoted: Candy Kisses lip balm and collectible tin
Objective: To introduce a new line of collectible tins with the Candy Kisses lip balm product. This pre-packed, fun unit was designed for the holiday season. The unit's eye-catching graphics also visually represent the inside of the tins with a die-cut image on the front tray lip.
Introduction: June 1999
Number of Displays: 7,500
Construction/Materials: Four-color litho lamination to 200 E-flute corrugated