Winter Holidays

Client: Wal-Mart, Bentonville, AR
Introduction: November 2005
Product(s) Promoted: Gift Cards, Envelopes, Greeting Cards and Gift Tins
Distribution: Wal-Mart stores
Intended Length of Use: 3 months
Size of Run: 5,500
Dimensions (H x D x W): 97.5" x 48" x 48"
Weight: 450 Ibs.
Producer: Kendal King Group, Kansas City, KS

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Charles Jacquin ET CIE Inc., Philadelphia, PA
Introduction: September 2005
Product(s) Promoted: Holiday ornament-sized bottles of Chambord liqueur
Distribution: Liquor Stores
Intended Length of Use: 3 months
Size of Run: 2,500 Dimensions (H x D x W): 14.5" x 13.5" x 13.75"
Weight: 2 lbs.
Producer: Design Display Group Inc., Carlstadt, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Buena Vista Home Entertainment, Burbank, CA
Introduction: December 2005
Product(s) Promoted: DVDs
Distribution: Supermarkets, specialty electronic and video retailers nationwide
Intended Length of Use: 1 week
Size of Run: 20,000
Dimensions (H x D x W): 6' x 2' x 3'
Weight: 3 lbs.
Producer: Cornerstone Display Group, San Fernado, CA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: November 2005
Product(s) Promoted: Nabisco cookies and crackers
Distribution: National, Puerto Rico
Intended Length of Use: 9 weeks
Size of Run: National: 11,400+, Puerto Rico: 200
Dimensions (H x D x W): 74" x 25" x 92"
Weight: 82 Ibs.
Producer: Smurfit-Stone Display & Graphics Group, Jackson, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Gillette Co., Boston, MA
Introduction: July 2005
Product(s) Promoted: Oral Care Products
Distribution: Wal-Mart
Intended Length of Use: 2 months
Size of Run: 1,708
Dimensions (H x D x W): 4' x 4' x 4'
Weight: 350 lbs.
Producer: New Dimensions Research Corp., Melville, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

With tighter retailer regs and jam-packed aisles, toy marketers hone their tactics at display packaging

A case study from the Promotion Marketing Association's 2006 Reggie Awards

Mergers Accelerate, But Mom-and-Pops Find Their Niche