Winter Holidays

Client: Draftfcb for Brown Forman Beverage Co., Chicago, IL
Product(s) Promoted: Jack Daniel's whiskey
Distribution: Liquor Stores
Number of Stores: 2,400
Production Run Quantity: 2,416
Introduction: 10/15/08
Intended Duration: 4 months
Dimensions (H x W x D): 96" x 24" x 24"
Weight: 9 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Rapid Displays, Chicago, IL

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Design of the Times 2008 Contest Declaration

Client: The Absolut Spirits Co., New York, NY
Product(s) Promoted: Absolut vodka
Distribution: National On/Off Premise
Production Run Quantity: 100,000+
Introduction: 11/1/07
Intended Duration: 3 months
Dimensions (H x W x D): 12" x 4" x 0"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: G2 Branding and Design, New York, NY

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Design of the Times 2008 Contest Declaration

Client: Seattle's Best Coffee, Seattle, WA
Product(s) Promoted: Gingerbread Latte Beverage
Distribution: National
Number of Stores: 550
Production Run Quantity: 2,090
Introduction: 11/7/07
Intended Duration: 8 weeks
Dimensions (H x W x D): 32" x 24" x 0"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: HL2, Seattle, WA

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Design of the Times 2008 Contest Declaration

Product: Wii Fit video game
Number of displays: 7,000
P-O-P company: Wetzel Brothers, Cudahy, WI
Distribution: Mass merchants, toy stores and electronics stores
Introduction: May 2008
Duration: Semipermanent, through the 2008 holiday season
Construction: Corrugated and foamboard
Set-up: Nintendo of America's local reps
Comment: These semipermanent endcaps will stay up through the holiday season after successfully merchandising Wii Fit when it launched in May.