Winter Holidays

Entrant: Eastwest Marketing Group, New York
Co-Entrant: Packaging Corp. of America,  Lake Forest, Ill.
Client: Mondelez International, East Hanover, N.J.
Award: Display of the Year Award, Temporary, POPAI 2014 Outstanding Marketing at Retail Achievement Awards

Client: Mattel Inc., El Segundo, CA
Product(s) Promoted: Disney themed toys
Distribution: Kroger and Fred Meyer
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: 11/5/13
Intended Duration: 2 - 4 weeks
Dimensions (H x W x D): 72" x 48" x 20"
Weight: 150 lbs.
Budget Category (U.S.) $51 - $100 (display only)

Client: Mondelez International, 100 DeForest Ave., East Hanover, NJ
Product(s) Promoted: Ritz, Triscuit, Wheat Thins, Oreo, Chips Ahoy!
Distribution: National
Number of Stores: 12,000
Production Run Quantity: Soldier: 17,000; Tree: 19,000; Archway: 3,350
Introduction: 11/5/13
Intended Duration: 8 weeks
Dimensions (H x W x D): 92" x 120" x 60"
Weight: 78 lbs.