Stride Floorstand
Client Company: Cadbury Adams United States
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rand Diversified Companies
Unit Cost: Under $50
Production Date: 8/24/2009
Production Run Quantity: 1,000
Objectives: Cadbury wanted to introduce a new 4-pack to generate added sales while meeting budgetary requirements, sustainability initiatives, and the messaging "wow" factor.
Materials: Corrugated, plastic hooks