Sustainability

Product: Thermal underwear
P-O-P company: Prairie Fish, Chicago
Distribution: Specialty outdoor stores
Introduction: October 1996
Duration: Permanent
Construction: Recycled wood
The four-shelf kiosk for Patagonia's thermal underwear features components made from recycled wood products. The approach emphasizes the company's environmental awareness, which has also seen it reduce its packaging needs by more than 20 tons of paper in the last two years.

Product: Monday's Child soap
Number of displays: 7,500; 100,000 bags; 5,000 gift boxes
P-O-P company: C.A. Cautts Ltd. (display and gift box manufacture), London, England; Dempson Packing Ltd. (bag manufacture), Maidstone, Kent, England
Distribution: Gift and natural products stores
Introduction: February 1996
Duration: Temporary
Construction: Corrugated, 100-percent recycled fiber

Product: Athletic footwear
Number of displays: 10,000
P-O-P company: Willamette Industries Inc., Elk Grove, Ill.
Distribution: Sporting goods, athletic specialty and department stores
Introduction: February 1995
Duration: Temporary
Construction: Corrugated
This corrugated display successfully met Avia's criteria for a display unit: it Is sturdy, lightweight, inexpensive and recyclable.

Products: Bath, hair and skincare products
Number of displays: 500 freestanding/endcap displays; 2,000 shelf displays
P-O-P company: Stone Container Corp., Dallas
Distribution: Drugstores; health and natural food stores
Introduction: February 1995
Duration: Semipermanent
Construction: Direct-printed corrugated with silkscreened headers
Displays created for the earth preserv line of personal care products showcase the company's ecological focus through the use of raw corrugated board and educational header text.