Sustainability

Client: Schering-Plough, Summit, NJ
Product(s) Promoted: Coppertone sunscreens
Distribution: Wal-Mart
Number of Stores: 3,100
Production Run Quantity: 40,000
Introduction: February 2007
Intended Duration: Six weeks
Dimensions (H x W x D): 8" x 28" x 14"
Weight: 20 lbs.
Budget Category (U.S.): $6 - $10
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: North Pole, Rogers, AR
Product(s) Promoted: Tents
Distribution: Wal-Mart
Number of Stores: 3,000
Production Run Quantity: 3,071
Introduction: May 2007
Intended Duration: Three months
Dimensions (H x W x D): 51" x 48" x 30"
Weight: 45 lbs.
Budget Category (U.S.): $26 - $50
Producer: Kendal King Group, Kansas City, KS

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Newell Rubbermaid, Huntersville, NC
Product(s) Promoted: TakeAlong Reusable Containers
Distribution: Target, Wal-Mart, Club Stores, Supermarkets
Number of Stores: 3,100
Production Run Quantity: 5,000
Introduction: January 2007
Intended Duration: 2-3 weeks
Dimensions (H x W x D): 47" x 22" x 14"
Weight: 39 lbs.
Budget Category (U.S.): $151 - $200

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: Ice Breakers Berry Sour Gum
Distribution: Wal-Mart
Number of Stores: 3,500
Production Run Quantity: 7,000
Introduction: May 2007
Intended Duration: Less than one week
Dimensions (H x W x D): 8" x 30" x 14"
Weight: 18 lbs.
Budget Category (U.S.): Less than $5
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Bengay Patch
Distribution: Walgreens
Number of Stores: 5,461
Production Run Quantity: 3,200
Introduction: April 2007
Intended Duration: 2 weeks
Dimensions (H x W x D): 12" x 16" x 6"
Weight: 4.5 lbs.
Budget Category (U.S.): Less than $5

Client: Pfizer Consumer Healthcare, New York, NY
Product(s) Promoted: Pfizer's Visine-A Eye Care
Distribution: Supermarkets, Drugstores
Number of Stores: 11,000
Production Run Quantity: 13,000
Introduction: January 2007
Intended Duration: 2 weeks
Dimensions (H x W x D): 24" x 5" x 2"
Weight: 2 lbs.
Budget Category (U.S.): $6 - $10

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Visine
Distribution: Wal-Mart
Number of Stores: 1,575
Production Run Quantity: 6,500
Introduction: February 2007
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 10" x 30" x 11"
Weight: 3 lbs.
Budget Category (U.S.): $11 - $15

Client: Sara Lee HBC, Exton, PA
Product(s) Promoted: Kiwi Fresh'ins and Smiling Feet women's insoles
Distribution: Footwear Departments
Number of Stores: Not available
Production Run Quantity: 5,000
Introduction: March 2007
Intended Duration: 1 year
Dimensions (H x W x D): 47" x 14" x 5"
Weight: 7 lbs.
Budget Category (U.S.): $51 - $100

Interactive displays bring national advertising to the local level at automotive aftermarket retailers