Client: Schering-Plough Corp., Roseland, NJ
Product(s) Promoted: Coppertone Water Babies, Sport, NutraShield and Claritin Product
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 8,200
Introduction: 2/27/09
Intended Duration: 12 months
Dimensions (H x W x D): 53" x 16" x 5"
Weight: 20 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Mechtronics Corp., White Plains, NY
Design of the Times 2009 Contest Declaration