Super Bowl & Football

An inflatable dangler resembling an X-wing fighter added fun to the overall Pepsi program promoting this summer's final entry in the Star Wars movie saga.
Producer: Crew Design, Kent, CT

"Can a simple dump bin for sponges be simultaneously irresistible, inexpensive to produce, and easy to assemble and restock? In this case, yes.
      By cleverly using the display's 'square' structure to replicate this cartoon cult hero, the brand marketer has created a SpongeBob replica that'll grab the attention of kids from 2 to 42 from a long way off. Viewed head-on, and from a lower angle than the one in this photo, it is visually a perfect SpongeBob.

Product: FLUIDJoint anti-inflammatory medicine
Number of displays: 70
P-O-P companies: Lewisburg Container, Lewisburg, Ohio
Distribution: Club stores
Introduction: February 2004
Comments: This pallet for FLUIDJoint is shoppable from either its 40-inch or 48-inch side, and its trays serve as self-contained shelf units once the pallet sells down.

Product: FLUIDJoint anti-inflammatory medicine
Number of displays: 4,000
P-O-P companies: Solutions By Design ACC, Archbold, Ohio
Distribution: Drugstores
Introduction: February 2004
Comments: This power wing has a patented, built-in pamphlet holder that pops up and cannot fall off.

Retailer: Kroger
Location: Cincinnati

Distribution: C-stores nationally
Launch date: January 2005
Duration: Six to eight weeks
Quantity: 3,975
Producer: Rapid Displays, Chicago
Size: 16 inches long, 11 inches wide, 60 inches high
Materials: Four color process on 80-pound litho-printed paper, mounted onto E-flute corrugated cardboard
Description: The joint display between PepsiCo's Frito-Lay and Anheuser-Busch's Budweiser was created to increase sales during Super Bowl season and was part of A-B's annual Bud Bowl merchandising campaign.