Super Bowl & Football

Client: George Weston Bakeries, Northlake, IL
Introduction: January 2006
Product(s) Promoted: Mini and Original Pizza Crusts/Boboli Sauce
Distribution: Northeast & Midwest supermarkets and mass merchants
Intended Length of Use: 1 month
Size of Run: 1,300 sets of two racks
Dimensions (H x D x W): 4' x 2' x 4'
Weight: 400 lbs. with product
Producer: The Display Connection Inc., Moonachie, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Johnsonville/Perfection Bakeries, Fort Wayne, IN
Introduction: December 2005
Product(s) Promoted: Aunt Millie's Deli Buns and Rolls and Johnsonville Brats
Distribution: Meijer, Marsh, Kroger
Intended Length of Use: 6 weeks
Size of Run: 500
Dimensions (H x D x W): 62" x 18" x 25"
Producer: John Barnes & Co/Prentice Products, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Burger King, Miami, FL
Introduction: August 2005
Product(s) Promoted: Burger King's new multi-year partnership with the NFL
Distribution: Nationally
Intended Length of Use: 3 months
Size of Run: 95,300
Dimensions (H x D x W): 1 ' x 2 ' x 3 '
Weight: less than 1 lb.
Producer: Wunderman Chicago, Chicago

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What were the objectives for this entry?

Client: Microsoft, Redmond, WA
Introduction: October 2005
Product(s) Promoted: Xbox 360
Distribution: Global
Intended Length of Use: 5 Years
Size of Run: 17,000
Dimensions (H x D x W): 7' x 9' x 9'
Weight: 450 lbs.
Producer: Design Phase Inc., Waukegan, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Beer marketers add a touch of class to reverse flat sales and keep pace with competition from wine and spirits manufacturers.

A case study from the Promotion Marketing Association's 2006 Reggie Awards