Goldfish 'Game Day' Spectacular
Product: Pepperidge Farm Goldfish Snack Crackers
Number of displays: 15,000 hutches, 10,000 towers and 4,500 inflatables
P-O-P companies: BR Zoom Design, Baton Rouge, La. (design); Chief Container, Acworth, GA (manufacture); Brulene, New City, NY (hanging inflatable); Weyerhaeuser, Federal Way, Wash. (display-ready cases)
Distribution: Supermarkets and mass merchants
Introduction: January 2008
Duration: Temporary
Construction: Corrugated with four-color litho