"The Dark Knight" Rocket Display
Client: Warner Bros., Burbank, CA
Product(s) Promoted: DVD and Blu-ray
Distribution: Kmart and Circuit City as well as independent electronics, drug and supermarket retailers
Number of Stores: 23,000
Production Run Quantity: 23,000
Introduction: 12/9/08
Intended Duration: 2 weeks
Dimensions (H x W x D): 64" x 26" x 14"
Weight: 5 lbs.
Budget Category (U.S.): $11 - $15 (display only)