Saatchi & Saatchi X, New York, created an integrated campaign for P&G's new Pantene Pro-V that included:
- Banner ads in search results, an ad on Walmart.com and an online brand store.
- Sending kits to in influential bloggers to generate buzz and drive followers to Walmart.com.
- Free sample packs at Walmart checkouts -- a category first.
- Semi-permanent endcaps -- 10 with educational audio -- and on-pack samples.
- Co-equity print ads.