Diageo 'Gear Up' FSI Pepsi Super Bowl Sign Country of Production: USA Country of Placement: USA Client Company: PepsiCo Inc. Intended Length of Use: 3 weeks Production Date: 11/29/10 Production Run Quantity: 2,575 Producer: Innomark Communications Unit Cost: Under $400 Purex Interactive Shelf Display Coors Light Promotion 'Snaps' Consumers to Attention Mobile phone users take pictures of tags on packaging and P-O-P to enter sweepstakes that awards Super Bowl-related prizes Kraft Fights Hunger with Cause Campaign Collaborates with retailers on customized displays, promotions to benefit Feeding America Speedway 'Big Game Party Central' Signs Bud Light 'Playbook' Framed Header Kmart Stages a 'Football Frenzy' Target Hosts a 'Valenbowl' FSI Report: Feb. 13, 2011 First Previous 415 416 417 418 419 Next Last
