Summer Holidays

Client: Frito-Lay, Plano, TX
Product(s) Promoted: Lays, Doritos, Tostitos, Salsa
Distribution: Supermarkets
Number of Stores: 8,800
Production Run Quantity: 8,850
Introduction: 4/19/10
Intended Duration: 12-wks
Dimensions (H x W x D): 144" x 168" x 47"
Weight: 75 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: The Strive Group, Cincinnati, OH

Design of the Times 2010 Contest Declaration

Client: Kraft Foods, East Hanover, NJ
Product(s) Promoted: Ritz, Triscuit, Wheat Thins, Chips Ahoy!, Velveeta, A.1., Bull's Eye BBQ, Grey Poupon, Mayonnaise, Miracle Whip, Salad Dressing, Kool-Aid, Crystal Light
Distribution: Supermarkets
Number of Stores: 5,000
Production Run Quantity: 7,000
Introduction: 5/22/10
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 60" x 68" x 30"
Weight: 35 lbs.
Budget Category (U.S.): $101 - $150 (display only)

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: Coca-Cola, Suddenly Pasta Salad, Hidden Valley, Betty Crocker, Kingsford, Johnsonville, KC Masterpiece, La Banderita and Dixie
Distribution: Supermarkets
Production Run Quantity: 18,205
Introduction: 2/1/10
Intended Duration: 50 Days
Dimensions (H x W x D): 57" x 13" x 14"
Weight: 6 lbs.
Budget Category (U.S.): $51 - $100 (includes product)
Producer: InnerWorkings, Atlanta, GA

Client: Anheuser-Busch InBev, St. Louis, MO
Product(s) Promoted: Budweiser family of brands
Distribution: Supermarkets and liquor stores nationwide
Number of Stores: 1,621
Production Run Quantity: 1,621
Introduction: 5/15/10
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 27" x 49" x 51"
Weight: 8 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Meyers, Minneapolis, MN

Design of the Times 2010 Contest Declaration