Elmer's Discovers a Sweeps Insighting a Riot Campbell's Freshens Up 'The Hub': The Art of Shopping Everything around shopper marketing is evolving. So, too, must be our approach to its creative. The Hub: A New Media Model 'Recency and Relevancy' replace 'Reach and Frequency' in today's media world. 'The Hub:' Ringing Up Retail More media dollars are flowing to retail, but how can marketers be sure their money is well spent? 'The Hub': Get Fresh at Retail Fresh food at retail challenges traditional packaged goods Produce Starts to Matter More P&G Pretties Up Kmart Dove "Belleza Hecha Realidad" A case study from the Promotion Marketing Association's 2007 Reggie Awards First Previous 837 838 839 840 841 Next Last
