Hall of Fame Profile: Barbara Daugherty An interview with Barbara Daugherty, National Sales Marketing Manager -- Frito-Lay Inc. Oddz-On Offers Yo-Yo Displays Nabisco Aisle Architecture Program to Increase Traffic Nabisco's Cookie and Cracker Section Gets a Facelift Explosive Growth in Branded Retail Propels 'Lifestyle-Branded' Merchandising Estee Lauder Launches Flirt With Bottle Replica Capturing a "Growing" Market Today's kids have lots of money to spend. Marketers need to learn the ins and outs of marketing to them. Doskocil Tames PetsMart's Display of Dog Products BRIO Introduces Two Floorstands Elasco Inc. Promotes New Hockey Wheels In Stores Putting P-O-P To The Test Jim Litwin thinks that measuring P-O-P effectiveness is not only possible, it's easy with the right tools. First Previous 1098 1099 1100 1101 1102 Next Last
