Buena Vista Home Video Launches Summer Decoder Sweepstakes Home Depot P-O-P Guidebook and Vendor Agreement Trek and Visa Launch Joint Venture Rentrak Produces P-O-P Kits for Video Rental Stores Computing P-O-P As the computer hardware market matures, product marketers are finding that they must simplify their P-O-P messages to reach an expanding customer base and work more closely with retailers to gain placement. New Titleist Tower Design Reduces Costs, Increases Placement New Techniques to Generate Key Marketing Insights Laddering and prototyping analyses use in-depth interviews and structured visualization to generate key insights into consumer behavior. Culture Club: Ethnic Marketing at the Point-of-Sale Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience. Dr Pepper Races Into Summer with NASCAR Promotion Nike Launches Display Program for Vision and Timing Products First Previous 1065 1066 1067 1068 1069 Next Last
